The not-for-profit initiative is aimed at marketing the Premier County to multinational companies that are looking at Ireland as a base.
A study of 'site-ready' locations was carried out by W2 Consulting as part of the launch which found that there are eight locations across Tipperary that are ready for investment now.
Chairman of Invest Tipperary, Liam Sheedy is encouraging people to come along to the launch this evening at LIT Tipperary's Thurles campus.
The official launch of the initiative will take place this evening at LIT Tipperary's Thurles campus at 7 o'clock…after which, the next step is the creation of a website and other marketing materials and engaging a digital media programme to promote the county.
