The ISPCC is defending its latest campaign which aims to get young 8 to 10 year old’s talking about their feelings.
The ‘Head-bomz’ add on TV and online shows the heads of children who don’t speak about their emotions swelling up and exploding.
Concerns have been raised by some psychologist and parents that the campaign could be damaging to vulnerable children.
However ISPCC Interim CEO Caroline O’Sullivan says the ad is working.
