Young people say glamorous cigarette branding would encourage them to start smoking while plain packaging has the opposite effect.
New research carried out among 15 and 16 year olds on behalf of children s and health organisations is being published today.
The groups are coming together to support planned legislation that will introduce plain packaging for all brands.
Chris Macey from the Irish Heart Foundation says the glamorous, pretty packaging in certain brands is very attractive to young people;
