The campaign which centres on a new logo with the slogan “Time to Take It All In” was launched at the Rock of Cashel last night.
It’s being used to market the Premier as the main inland destination in the Ancient East.
Junior Tourism Minister Patrick O'Donovan says the Rock is a fitting location to launch the brand adding the Premier County has a lot more to offer visitors
Tipperary Tourism Board member Elizabeth Nallen Bowen says a lot of thought went into the new brand with the logo based on the windows of the Norman buildings on the Rock of Cashel.
