JNLR results show radio enjoys huge listenership with Irish adults

JNLRS results - Tipp FM

Radio enjoys a huge listenership, with 91% of Irish adults listening.

The latest JNLR audience figures released today, covering April 2022 – March 2023, show that the total radio audience grew by a further 48,000 listeners, so now close to 3.3 million adults are listening to Irish radio every day of the week.

This is a record high in daily audience levels in recent years.

Listenership for 15–34-year-olds also increased, with 69% of this age group listening every weekday, an increase of 12,000 listeners compared to the previous research period (January–December ’22).

Listening levels to local and regional radio continue to be very strong, with almost 2.2 million adults listening to their local or regional station every single weekday.

Tipp FM has maintained its position as Tipperary’s most listened-to radio station, with 72,000 listeners tuning in each week.

The award-winning station has seen a 4% listenership increase in the market share figure, which shows that people are staying with Tipp FM for longer periods.

Tipp FM has experienced audience growth across all of its daytime shows, with Tipp Today continuing to be the top choice in Tipperary every morning from 9am

Program Director Stephen Keogh would like to thank all of our listeners and sponsors for their loyalty and engagement.

“It’s another wonderful book, so we’re delighted, and thank you very much for listening. It’s right through the day as well, from early in the morning with Andrew on Good Morning Tipperary, into Tipp Today, through the afternoon, and into the evening. We’re on the up, so we very much appreciate you tuning in, and thank you very much to the advertisers; you know that you’re getting even better value for money from today’s set of figures. So, thanks very much to all for supporting your local station.”