The ISPCC is defending its latest campaign which aims to get young 8 to 10 year old’s talking about their feelings.
The ‘Head-bomz’ add on TV and online shows the heads of children who don’t speak about their emotions swelling up and exploding.
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Concerns have been raised by some psychologist and parents that the campaign could be damaging to vulnerable children.
However ISPCC Interim CEO Caroline O’Sullivan says the ad is working.
