The not-for-profit group, which is made up of business representatives from across the county, aims to promote the Premier County for domestic and international investment.
The official launch of the group will take place next week at LIT Tipperary's Thurles campus.
Invest Tipperary will be an online and traditional marketing venture that will promote the county's leading industrial and retail sites to enable the Premier compete with larger urban areas for inbound and indigenous investment.
Latest figures show the county has been faring very poorly when it comes to IDA sponsored site visits by potential investors.
The not-for-profit entity is set to be formally launched next Monday evening with the publication of a report that will identify the key sites in Tipperary suitable for investment.
The study of 'site-ready' locations was carried out by leading Mid-West based strategic planning and research specialists W2 Consulting, co-founded by Thurles native Mark O'Connell.
The next steps for the initiative is the creation of a website and other marketing materials and engaging a digital media programme to promote the county.
Invest Tipperary is chaired by Bank of Ireland South West Regional Manager, and former Tipp hurling boss Liam Sheedy while the board includes business representatives from across the county along with other stakeholders.
Liam Sheedy says that the study has identified a number of locations that are ready for investment now and Tipperary has all the requirements that companies looking to set up shop here would need.
Minister for the Environment and Tipperary TD Alan Kelly says there's “a lot of investment opportunity coming into Ireland and indigenously” and “we need to go after that aggressively and smartly in Tipperary.”
