Bothar is appealing to Tipperary people to support their Easter Appeal for funds.
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It hopes to raise 160 thousand euro to cover the cost of the airlifting 140 Irish heifers to Rwanda.
This is the start of a programme to mark the organisations 21st anniversary year with a target set at 7m.
Newport based CEO David Moloney is asking supporters in the county to redouble their efforts for the charity which was founded by Tipp farming legend TJ Maher.