Tipp FM are launching the Gift of Local campaign this morning during the Tipp Today show in front of a live audience in LIT Thurles.
Christmas is just 20 days away and this is a vital period for local businesses across Tipperary’s towns and villages.
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The campaign encourages people to shop local, support local jobs and keep Tipperary in business.
Helen O’Meara of Helen’s Kidswear in Thurles who is also a member of the Thurles Trader’s Association said the campaign is a great initiative.