The BAI implements broadcasting codes and standards and supports Irish audiences to hold broadcasters to account
General Commercial Communications Code
The General Commercial Communications Code deals with advertising, sponsorship, product placement and other forms of commercial promotion.
This code came into effect on the 1st of June 2017. Click here for more info…
Code of Programme Standards
The main aims of the Code of Programme Standards is to promote responsible broadcasting and to advise viewers on the standards they can expect from broadcasting services and to enable viewers and listeners to hold broadcasters to account in the event they believe that a broadcaster has behaved irresponsibly.
Code of Fairness, Objectivity & Impartiality
This code deals with matters of fairness, objectivity and impartiality in news and current affairs content.
Making and/or referring a complaint
Any viewer or listener should refer a complaint directly to the relevant broadcaster, in the first instance, if they are not happy about broadcasting content on that service. Complaints may be made to broadcasters under any of the following categories:
Anything which may reasonably be regarded as causing harm or offence, or anything being likely to promote, or incite to, crime, or as tending to undermine the authority of the State.
Harmful or offensive material, in particular, programme material in respect of the portrayal of violence and sexual conduct shall be presented with due sensitivity to the convictions or feelings of the audience and with due regard to the impact of such programming on the physical, mental or moral development of children.
How to make a complaint
All complaints made under any of the above categories must be made in accordance with the procedures detailed in the Code of Practice for Complaints Handling published on the website of the relevant broadcaster. Please read the Guide and download the Form.
Download the Guide for Complainants
Download the Complaint Form
Right of Reply Scheme
The Right of Reply Scheme has been developed by the BAI to provide for the correction of incorrect facts or information that has been broadcast about a person, where the assertions of such incorrect facts or information have impugned that person’s honour or reputation.
A Right of Reply is about the correction of incorrect facts or information; it does not provide for the broadcast of an alternative or contrary opinion. In other words, a person may not be satisfied with the manner in which a broadcaster has relayed information about him/her, but a Right of Reply will not be granted unless the facts or information are factually incorrect such that their honour or reputation have been impugned.
If the matter is one where the facts were correct, but not fairly presented, and was contained in a news or current affairs programme, you can make a complaint under fairness, objectivity and impartiality.
Download the Right of Reply Scheme
Under the Scheme and only in certain circumstances, a member of the public may request the Compliance Committee of the BAI to review a decision of a broadcaster not to grant a Right of Reply. Information on the review process can be found in the Right of Reply Scheme.
Interested parties seeking a review should complete this form